For this project, the assignment was to choose a Nashville-based event and create a graphic look for the event. I chose to design pieces for the music festival just outside of Nashville, Bonnaroo. As a music lover, I wanted to demonstrate a playful and fun branding look, while also highlighting the camping aspect of the festival. I incorporated a new slogan “Rock on and camp out” into many of the pieces. The body of work includes wayfinding and branding that would guide new customers to the festival and showcase items people would receive before attending Bonnaroo.